Build Better Search Engine Results

There is a lot of buzz about how to get better search engine results these days. Let’s get right through the buzz part and talk about how this is done. Some of this might be old hat to you, but I think you’ll learn something new and very useful. Let’s go through the whole process, from basics to something new.

First, build your keyword “wish list”, research your keywords, prioritize them, and then optimize your web site with each applicable keyword. Areas best to optimize and work with initially are: Meta tags, alt tags, page content, links, etc.

Now we’ll discuss the powerful stuff that truly can build visitor traffic, customer loyalty, your business and ROI.

Here’s the secret, keep your site fresh by adding content to your web site in the way of “how to” articles, industry articles and tips. What does this do for you? Google and the other big guys will index more often, your pages will be more sticky, so search engines have something to grab and hold on to, plus you’ll offer more value to your visitors. Whether its writing articles or tip’s, write about what you know.

Writing articles: make your articles about 300 words, and don’t write only with search engines in mind, write with your readers in mind to inform them. So by having a balance between writing for search engines (incorporating your keywords), and writing for your readers you’ll have the right mix.

Writing tips is a great way to keep your site fresh because they can be shorter than regular articles and quick to put together. This is another good way to get better rankings, again for two reasons, Google will keep coming back more often to index your site and there is more content to grab.

Of course after writing articles and or tips you’ll want to place them in a designated area on your site. The articles can be submitted to ezines or other article type directories also. You will get solid links coming back to your web site from the article directories.

And last but not least, you can put together a blog to add both articles and tip’s here. The search engines will index them giving you more visibility for both readers and search rankings.