Article Writing for Search Engines
If you are considering how to provide better website content to your website then article writing is a great way help. Search engines love content, keeping your site fresh will provide better customer retention, better rankings and better traffic to your site.
If you’re writing articles (article marketing) to increase your website marketing efforts then article optimization should be utilized along with it. What’s article optimization? It’s essentially the process where when writing an article the verbiage is optimized specifically for the search engines and your website.
When article optimization is used throughout the process it allows the article to be more search engine friendly. Why is that important to you, because it allows the article to become a very powerful marketing tool.
You get best of both worlds, well actually even more. You add value to your site by giving the reader another reason to come back, something interesting read, and powerful content is added, keeping the site fresh. One of the main things that's not being utilized enough is keeping websites fresh, it will get crawled and indexed more often, helping get better rankings / listings, which the search engines love. And lastly you are adding those all so important incoming links. How’s that you say? Well not only should you add the articles to your site you should distribute them to ezine directories and other industry portals on the web. And if you’ve ever tried to get high quality incoming links before you know how difficult and time consuming that can be!
I’ve been asked fairly often, why this powerful marketing tool isn’t used more often. To name a few, first most people either feel that they don’t know what to write and two, it can be very time consuming. Plus the “how to” part of article optimization is not common knowledge. In other words it’s one thing to write an article about your industry and another to make sure it’s optimized well for the search engines like Google. Google and others look for certain things for ranking purposes, such as the keywords and keyword density to name a few.
The main things to remember are, write about what you know, as you write think about what keywords might be important to the reader and the search engines, as in what people may use to locate your site in search engines. And two don’t revolve your whole article based on keywords or you may not have a “reader friendly” article or a “search engine friendly” article. By thinking too hard about how to plant keywords in your article may back fire and may not be the success you were looking for.
So if decide to write the article and not optimize it, I recommend using an SEO firm for assistance. If you decide to do neither, you could hire a professional copywriter and SEO person or a firm that does both.
Tim Frisch is the owner of SEO Help Desk http://www.seohelpdesk.com/ and has been assisting companies build business online since 1998, and offline for over 25 years. SEO Help Desk is a professional search engine optimization company providing SEO training, SEO coaching, SEO campaigns, SEO consulting and SEO analysis. To see how your website is ranked in the search engines, get a free ranking report at http://www.seohelpdesk.com/free-search-engine-ranking-report/
Wednesday, October 25, 2006
Friday, October 20, 2006
What is SEO (search engine optimization) and why does it matter to me? SEO (Search Engine Optimization): The term used to describe the Internet marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
Actually most search engine optimization campaigns are done backwards, how so? Most SEO campaigns are an after thought. The best, less expensive, more efficient way to do it is to plan it during the time the website is being designed. Why? Because a search engine friendly website is going to bring you a better ROI. Why? Because the search engine optimization process and website development go hand in hand. If the SEO is performed afterwards there are certain things that can’t be done because the site structure itself would need to be modified, a major make-over on a new site, not a good idea.
What’s the alternative? Essentially the completed site is optimized based on the current website design. If the basic SEO components aren’t already built in the site, like selecting the right keywords, meta tags, well written page content (for both the visitors and search engines), incoming links, etc, then they need to be added. Either way the website needs to be analyzed and appropriate action should to be taken.
What kind of action? After the site is analyzed, the basic components are added throughout the website then the appropriate links need to be located and added. Lots of care should to be taken while building links. High quality links are the only links that should be considered, one of many gauges that can be used (regarding links coming from other websites) is the Google page rank, a minimum of 3 should be considered in my opinion, 10 is the highest on the scale.
Another way, that’s probably easier and more realistic to get incoming links are links coming from articles that you’ve written and distributed to ezines and industry related portals or you could trade your information (articles) to other websites and they could provide a link back, again using the Google rank as noted before.
The other part of search engine optimization that’s important, actually most important, content. Content is king, but again another challenge in the SEO process. If you feel you are not sure how to develop the appropriate content, then it might be a good idea to hire a copyright expert to assist with the actual writing and or re-writing and an SEO expert for optimizing the content.
To recap, plan the SEO while designing the website (if possible), make sure the website has all the basic components before launching and submitting, work with a professional SEO and copyrighter and of course while engaging with a professional web designer.
Tim Frisch is the owner of SEO Help Desk http://www.seohelpdesk.com/ and has been assisting companies build business online since 1998, and offline for over 25 years. SEO Help Desk is a professional search engine optimization company providing SEO training, SEO coaching, SEO campaigns, SEO consulting and SEO analysis. To see how your website is ranked in the search engines, get a free ranking report at http://www.seohelpdesk.com/free-search-engine-ranking-report/
Actually most search engine optimization campaigns are done backwards, how so? Most SEO campaigns are an after thought. The best, less expensive, more efficient way to do it is to plan it during the time the website is being designed. Why? Because a search engine friendly website is going to bring you a better ROI. Why? Because the search engine optimization process and website development go hand in hand. If the SEO is performed afterwards there are certain things that can’t be done because the site structure itself would need to be modified, a major make-over on a new site, not a good idea.
What’s the alternative? Essentially the completed site is optimized based on the current website design. If the basic SEO components aren’t already built in the site, like selecting the right keywords, meta tags, well written page content (for both the visitors and search engines), incoming links, etc, then they need to be added. Either way the website needs to be analyzed and appropriate action should to be taken.
What kind of action? After the site is analyzed, the basic components are added throughout the website then the appropriate links need to be located and added. Lots of care should to be taken while building links. High quality links are the only links that should be considered, one of many gauges that can be used (regarding links coming from other websites) is the Google page rank, a minimum of 3 should be considered in my opinion, 10 is the highest on the scale.
Another way, that’s probably easier and more realistic to get incoming links are links coming from articles that you’ve written and distributed to ezines and industry related portals or you could trade your information (articles) to other websites and they could provide a link back, again using the Google rank as noted before.
The other part of search engine optimization that’s important, actually most important, content. Content is king, but again another challenge in the SEO process. If you feel you are not sure how to develop the appropriate content, then it might be a good idea to hire a copyright expert to assist with the actual writing and or re-writing and an SEO expert for optimizing the content.
To recap, plan the SEO while designing the website (if possible), make sure the website has all the basic components before launching and submitting, work with a professional SEO and copyrighter and of course while engaging with a professional web designer.
Tim Frisch is the owner of SEO Help Desk http://www.seohelpdesk.com/ and has been assisting companies build business online since 1998, and offline for over 25 years. SEO Help Desk is a professional search engine optimization company providing SEO training, SEO coaching, SEO campaigns, SEO consulting and SEO analysis. To see how your website is ranked in the search engines, get a free ranking report at http://www.seohelpdesk.com/free-search-engine-ranking-report/
Monday, October 16, 2006
How to Get Local Targeted Web Traffic
Getting local targeted web traffic to your website, can require a few different adjustments for your keywords and website content. First let’s discuss how to increase your odds regarding your keywords, since this the foundation of SEO or (search engine optimization). Which keywords you decide on will depend on how specific of a geographic area you want to focus on is. For instance if you sell exercise equipment in Orlando, Florida and you have a brick and mortar store also, and want to drive visitors physically to the store. You might want to use the key phrase “exercise equipment orlando florida”, as apposed to “exercise equipment” or “exercise equipment florida” (by the way you shouldn’t have to worry about case sensitive words). This will give you a much greater ability to be found in the search engines, because your web site will be ranked higher and more visible.
One of the places to find the best keywords for this purpose is in Overture and Google. You will be able to tune and fine tune each keyword for your subject matter and geographic area. You will be able to get a feel as to how many searches have been done and how popular the words are. Plus you will get an idea how to use pay per click (non organic Internet marketing), maybe this is a type of marketing you may want to consider.
Of course all areas within the web site will need to be optimized with the same keyword criteria, such as your meta tags, body content, etc. An additional area to consider is locating the best places to link with. For example, a few places highly recommended are local business portals, national directories that would be exercise related and Chambers of Commerce.
Since this Internet marketing strategy is more locally targeted as apposed to most, which are marketed globally, the whole mentality should be geared toward local marketing only. Using printed collateral is an excellent way to drive people to your site, since you’re local, cards or mailers or flyers are good.
Google, Yahoo, MSN and other search engines have search capabilities to help with local marketing. Plus when these are utilized your site will be picked by additional search engines and directories which will give you some what of a snowball effect. So to recap, when planning your local Internet marketing strategy, always keep in mind local methods to promote and be specific to your geographic area.
Our website: http://www.seohelpdesk.com . For questions: http://www.seohelpdesk.com/contact/mailus.cfm . To see where you rank in the top search engines: http://www.seohelpdesk.com/free-search-engine-ranking-report/
Getting local targeted web traffic to your website, can require a few different adjustments for your keywords and website content. First let’s discuss how to increase your odds regarding your keywords, since this the foundation of SEO or (search engine optimization). Which keywords you decide on will depend on how specific of a geographic area you want to focus on is. For instance if you sell exercise equipment in Orlando, Florida and you have a brick and mortar store also, and want to drive visitors physically to the store. You might want to use the key phrase “exercise equipment orlando florida”, as apposed to “exercise equipment” or “exercise equipment florida” (by the way you shouldn’t have to worry about case sensitive words). This will give you a much greater ability to be found in the search engines, because your web site will be ranked higher and more visible.
One of the places to find the best keywords for this purpose is in Overture and Google. You will be able to tune and fine tune each keyword for your subject matter and geographic area. You will be able to get a feel as to how many searches have been done and how popular the words are. Plus you will get an idea how to use pay per click (non organic Internet marketing), maybe this is a type of marketing you may want to consider.
Of course all areas within the web site will need to be optimized with the same keyword criteria, such as your meta tags, body content, etc. An additional area to consider is locating the best places to link with. For example, a few places highly recommended are local business portals, national directories that would be exercise related and Chambers of Commerce.
Since this Internet marketing strategy is more locally targeted as apposed to most, which are marketed globally, the whole mentality should be geared toward local marketing only. Using printed collateral is an excellent way to drive people to your site, since you’re local, cards or mailers or flyers are good.
Google, Yahoo, MSN and other search engines have search capabilities to help with local marketing. Plus when these are utilized your site will be picked by additional search engines and directories which will give you some what of a snowball effect. So to recap, when planning your local Internet marketing strategy, always keep in mind local methods to promote and be specific to your geographic area.
Our website: http://www.seohelpdesk.com . For questions: http://www.seohelpdesk.com/contact/mailus.cfm . To see where you rank in the top search engines: http://www.seohelpdesk.com/free-search-engine-ranking-report/
Wednesday, October 04, 2006
If I'm not a website designer or an SEO expert, how can I keep my site fresh and get high quality links? Write about what you know best, your business. Add those articles to your site and distribute them to top article directories. By adding articles to your website you've helped keep your web content fresh and by adding the articles to directories you've added high quality incoming links. Just a word of caution, you don't want 100% of your links coming in from these kinds of methods. You want links coming from related websites and top directories, like Yahoo and DMOZ. For more information or questions answered go to http://www.seohelpdesk.com/contact/mailus.cfm or visit our website at www.SEOHelpDesk.com.
Are meta tags important to my search rankings? There are several components that effect search engine rankings. But to answer the question, yes they are important and should be used in each page of your site (if you want it listed in the search engines). You should include title, description and keyword tags. For more answers about SEO (search engine optimization) ask us at: http://www.seohelpdesk.com/contact/mailus.cfm or visit our site at www.SEOHelpDesk.com.
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