Following up on web leads properly can make you more sales, plus you will be building business relationships. Business relationships are more important than a sale.

So you’re getting high search engine rankings, well that’s great! You’re getting lots of qualified traffic, wonderful! You’re getting a high conversion rate, what else is there?. Overall you’re having a good measure of success, that’s great right? When you make your reply back, make a sale or what ever the goal is for your website, what do you do next? Do you toss the contact or sale to the side and wait for the next one? Are you trying to grow your business or not? If you’re not following up on every contact multiple times, for every sale, every form filled out from the customer or potential customer, your competitor will be!

Let’s talk a little bit about leaving sales 101 and graduating to real-world bite you in butt relationship building. It’s not an option whether you should or not, it’s when are you going to make it a very serious part of your web marketing strategy (if you’re not ready)? You can be building a referral based business today and grow your business faster, stronger and easier. How many emails do you send out and don’t get a response back? How many times have you tried to close a deal and couldn’t get the person to return your phone calls and or emails, probably a lot, right? It sounds like you’re trying to get a sale and NOT build a relationship. If you focus on building relationships instead of making sales you will be building a “referral based” business. How much easier would it be to have people contacting you to “buy” as apposed to you “selling” to them?

Having said all that, of course we know how important it is to keep in contact with customers, but sometimes it’s just another thing we have to manage. Using email and phone calls can be unsuccessful methods to build those relationships. Have you ever received a hand written greeting card from someone, of course you have. But how about from some you bought something from? Maybe? How’d it make you feel? How about just getting a card in the mail and NOT opening it up? We always open them up, right? But what if it had been an email or phone call? The email could have went in to their spam folder and never had been opened at all, our phone call may have went to their voice mail and disregarded.

Try the card follow-up system it works great! You’ll wonder why you didn’t do it sooner.


Written by Tim Frisch, owner of SEO Help Desk , he has been assisting companies build business online since 1998, and offline for over 25 years. SEO Help Desk is good resource for most aspects of SEO. Including building business business relationships online and securing more sales through your website. Find out where your website is ranked in the search engines, get a free ranking report at http://www.seohelpdesk.com/free-search-engine-ranking-report/ . Find out more about building a referral based business at Get The Sale .